32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).

 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.

When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

11% more B2C marketers than B2B marketers say visual content is the most important type of content today.

51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.

 Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.

Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021.

70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job.

 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes.

Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%).

Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017.

62% of B2B marketers have rated video as an effective content marketing tactic.

Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.

 In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.

As of 2018, 35% of marketers use live video.

Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos.

Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones.

85% of adults consume content on multiple devices at the same time.

Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

Infographics can increase web traffic by up to 12%.

 Infographics have had the biggest increase in usage among B2B marketers in the last four years -- now at 65%.

Tweets with images receive 150% more retweets than tweets without images.

Facebook posts with images see 2.3X more engagement than those without images.